Borislav Malinov, founder of Next Basket
Borislav Malinov
FOUNDER

One of the most prominent Bulgarian entrepreneurs and investors in various business sectors. Chairman of the Supervisory Board of “Nord Holding” AD. Chairman of the Bulgarian Association for Recycling (BAR). Founder of the online store Kidso.bg and the NEXT BASKET ecommerce platform. Consultant at Ayurveda Clinic – Sofia.

Ivaylo Georgiev, CEO at Next Basket
Ivaylo Georgiev
CEO

Highly qualified manager with over 10 years of experience in e-commerce, including platforms such as Magento, Shopify, PrestaShop, WooCommerce, and others. Has been involved in numerous international and Bulgarian projects related to business development and people management. Over the last 15 years, has managed teams of over 70 people. Has worked at Microsoft, A1, Ozone, and others.

Ventsislav Kostov, CFO of Next Basket
Ventsislav Kostov
CFO

Holder of a Master’s degree in Economics with specializations in “Finance” and “Banking Management.” Possesses managerial experience in the field of corporate finance and banking, gained in leading banks and commercial companies in Bulgaria. Has worked in banks, petroleum companies, and others.

Petar Ivanov, CHRO of Next Basket
Petar Ivanov
CHRO

Professional with over 15 years of HR experience in Telecom, IT and BPO sector. Petar has not only corporate but also freelance experience as a business consultant and trainer. With a management experience of over 10 years, he has managed teams of up to 50 people, managing international projects in various HR areas.

Kostadin Iliev, Senior Product Owner at Next Basket
Kostadin Iliev
Senior Product Owner

An IT manager with over 15 years of experience, Kostadin has worked for major telecommunications and hardware companies. He holds a bachelor’s degree in Information Technology: Programming. He is a professional in budgeting and resource management, IT and business processes, product management, Agile, and Waterfall projects.

Rose-Marie Kirkorian, Recruiter at Next Basket
Rose-Marie Kirkorian
Recruiter

She developed her professional skills as a technical recruiter. She is ambitious and dedicated to the ongoing process of learning and progress, contributing to the company’s success. She continually pursues her next achievement and strives to achieve her goals in the best possible way.

Kelechi Ehibudu, General Manager of Next Basket
Kelechi Ehibudu
General Manager – Nigeria.

He brings 18+ years of executive experience in managing high-performing teams and scaling businesses. With a background in digital marketing and fintech, he excels in strategic planning, innovation, and operational leadership, driving revenue growth and sustainable success.

Deddy Satrya, General Manager of Next Basket
Deddy Satrya Prihadi
General Manager – Indonesia

With over 27 years of diverse experience, he is a practitioner in business development and market expansion. With a background in fintech, e-commerce, social media, mobile ads, gaming, and telco, he has spent most of his career in the online industry. He led teams of hundreds of people as Country Manager for several global companies, including MatchMove, MBiz, Tapp, Boardio, and Lyka.

Kyle Hunking, General Manager of Next Basket
Kyle Hunking
General Manager – South Africa

A holder of an MBA he is a customer-centric leader with over 9 years of experience across 17 African countries, specializing in technology adoption and strategic market growth. With a proven track record in business development, leadership, and market expansion, he excels in designing innovative solutions and driving high-performance teams to success in diverse industries.

Mubashar Butt, General Manager of Next Basket
Mubashar Butt
General Manager – Pakistan

He brings over 12 years of experience in e-commerce, retail, and distribution, managing portfolios worth billions. As General Manager for Next Basket in Pakistan, he leads sales and operations, driving business growth and ensuring regulatory compliance. He has worked with top companies like Daraz (Alibaba), Foodpanda, METRO and Unilever, excelling in Commercials, market expansion and team leadership.

Bely Villacruz, General Manager of Next Basket
Bely Villacruz
General Manager – Philippines

She has 20 years of experience in sales, marketing, business development, and operations, specializing in e-commerce. Proven in driving revenue growth, expanding market share, and optimizing efficiency. Expert in strategic initiatives, leading teams, and building partnerships. Skilled at leveraging insights and innovation to deliver superior customer experiences and sustained success.

Dimitar Koev, Head of Design and Creative Department at Next Basket
Dimitar Koev
Head of Design and Creative Department

An architect of digital products, UX/UI designer, and front-end developer. A professional in the field of marketing and an independent author of premium themes on the Envato marketplace. Dimitar has an ongoing professional pursuit of good design and perfection. He excels in product development and digital marketing.

Nikol Mink, Web Designer at Next Basket
Nikol Mink
Web Designer

A UX/UI designer with experience in graphic design and visual communications. She holds degrees in computer graphics and visual arts, as well as a bachelor’s degree in information management. She has certificates in WordPress Advanced and WooCommerce and ongoing professional development through UX workshops in her work process.