Choose Your Brand Name with NEXT BASKET
Choosing the right brand name is essential when launching your ecommerce company. NEXT BASKET can help you use your brand to leverage sales in your market and grow revenue.
But first here’s some expert advice about brand naming, domain names, and other vital elements of selecting the best brand name for your business.
Choose Your Brand Name with NEXT BASKET
Brand names help online businesses look distinctive in a crowded field and let them stand above competitors. Creating a unique brand name is one of your first important steps in marketing your e-store.
Create an emotional connection with customers
Your brand name isn’t just a business title; it’s a way to reach potential customers by touching their emotions. Many studies show that when they feel in sync with your business’s values and mission, they’re more likely to purchase from you.
Therefore, your brand naming process should involve looking for more than a company name. It should ideally entail finding an evocative name that will resonate with your audience.
Improve brand recognition and recall
You want your brand name to be easy to spell and pronounce for your target audience from the very first impression, including people shopping in other countries who speak different languages.
It doesn’t have to be a real word. Depending on your brand personality, it could be a completely made-up word or a portmanteau, which is a combination of two words put together.
Improve your online visibility and SERP ranking
There are some practicalities to consider when working with your brand identity and brand naming project. In order to tap into the market for your target customers, you may want to make your brand name search engine friendly.
Search engine optimization is the process of making your products or services easily found via search rankings online. So, a descriptive name that conveys some sense of the idea of your business could make a huge impact in how new customers find you quickly.
Establish a strong social media presence
Having a great brand and brand name helps you build a solid social media presence in your given industry.
From the start, you want to use your brand to promote your online store via various platforms. That means also thinking of a brand name that will work with Instagram, Facebook, YouTube, and other platforms.
Clearly communicate your industry and niche to customers
It’s great if your new brand name can let customers know right away what your industry and niche are. In reality, that doesn’t always happen. Apple doesn’t sell fruit, nor does Target specialize in archery supplies.
But whenever possible, a brand name that conveys the most information immediately is preferable.
Think of companies like these that instantly tell you what they do:
- Microsoft
- General Motors
- Costco
- Home Depot
- Comcast
- United Parcel Service
Ensure longevity and adaptability
When mulling over ideas for a brand name, think about the future you want for your business.
Will the brand name you’re considering sound dated in 10 or 20 years? Will it let you flow with the inevitable changes in your business? The perfect brand stands the test of time and makes sense in the long term.
Secure your online presence
Before you commit to a brand name, you want to ensure it’s available as a domain name (your network address online).
A quick search through a domain registry can tell you if your brand name has already been registered as a domain name for another business, if it’s available, and what domain suffixes are available. Domain suffixes are domain endings like .com, .org, and .net.
Avoid legal issues and protect your brand identity
In order to protect your brand identity, you will likely want to trademark it in the near future. This means no one else can copy it for their use.
Typically, it’s not just the brand name you are trademarking but the logo as well. Your logo is an image or graphic representation of your brand, like the famous “swoosh” used by Nike or the golden arches that make up the “M” in McDonald’s.
Allow for expansion and diversification
A brand name that’s versatile and forward-thinking will help if you want to expand your business in the years to come.
So, while a good brand name should reflect your niche, you may also want to come up with a name that allows for some diversification in the future.
Expand your brand globally
Even if you’re only operating in the US at the start, you may want to branch out to a global market once you grow. Give some thought to your business plan and the bigger picture when choosing a brand name, including the potential to sell internationally later.
Trust NEXT BASKET and skyrocket your brand
Need help getting your brand off the ground? The NEXT BASKET team has hundreds of solutions to help you.
Our team can help you come up with evocative brand names and company names, as well as form the entire strategy on how to make your brand unique.
Our next-level SaaS ecommerce platform will give you all the right tools, packed with expertise and over 125 professional business services.
All you need to do is reach out and let us take your brand experience to the next level!
Frequently Asked Questions
How do you choose a company name?
We suggest creating a checklist from the points listed above and finding a name that ticks as many boxes as possible from that list. Be creative, if you like, or be traditional and use descriptive names. There are millions of possibilities.
What is a domain name?
A domain name is the root of your internet address, like NEXTBASKET.COM. You may have individual URLs (uniform resource locators) related to that address, but the domain is the base. To avoid confusion, you should register and own your domain so no other business can use it.
Why should you trademark your brand name?
Just as you don’t want another company using your website domain name, you don’t want someone else using your brand name either. Therefore, you want to trademark your brand name (and logo, once you create one) so there is no confusion between your business and another with customers.
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