Drafting an annual advertising strategyDrafting of annual advertising strategy(includes correction once a year)
Drafting of a marketing strategy for the development of your business, which is subject to subsequent upgrading and/or modification according to your individual goals. The drafting of a strategy is a mandatory condition when concluding an annual contract. If you choose one of our packages, the preparation of a marketing strategy is included in the discounted price. A subsequent upgrade of the strategy is subject to a separate agreement. The price includes a one-time adjustment within the current year.
Competition researchCompetitive research for marketing strategy needs
A study of the main competitors in the relevant industry is carried out. Their advantages and disadvantages compared to your brand, product, or service are determined. Includes price analysis as well
Customer Lifecycle StrategyBuilding a comprehensive strategy for the customer's lifecycle
The service includes building a strategy of the customer's lifecycle, the purpose of which includes all stages – from attracting new customers to their retention and becoming loyal to the brand. Highly recommended to ensure successful results when implementing marketing strategy.
Building an annual remarketing strategyBuilding a comprehensive annual remarketing strategy (returning people who have already been to the site)
The service is a construction of a complete remarketing strategy (to influence customers who have visited the site and/or at least once made a purchase from it). Includes a marketing mix of channels tailored to a monthly budget that is predetermined by you. Does not include implementation of the remarketing strategy.
Annual strategy at Facebook AdsDrafting of an annual strategy in Facebook Ads in order to collect a potential audience of customers – leads(possibility of corrections every 3 months)
The service includes the drafting of a strategy in Facebook Ads, through which you can gather a potential audience of customers (leads) and information about them (emails, phone numbers, etc.). We define the campaign strategy and goals together in advance.
Complete Marketing Strategy:All in oneCreating a full annual marketing strategy: All in oneIncludes competitive research, building a remarketing strategy, customer lifecycle strategy, and Facebook strategy.This does not contain the drafting of an idea concept.(strategies are adjusted every 3 months)
The drafting and implementation of such a strategy is an invariable part of the activity of any successful online store, as it is guaranteed to lead to an increase in sales. The drafting of all necessary marketing strategies in one place is included in this service. The price of the service is discounted.
Building a creative advertisement conceptBuilding a creative (idea) concept for advertising(includes creating views for 3 campaigns)
The service includes a professional creative (idea) concept for the overall presentation of the brand and its communication with potential customers. It includes basic marketing approaches that aim to capture the audience's interest and influence their emotional response and urge to take action. The concept is tailored to the needs and goals of a specific campaign for advertising the brand and/or its products/services.
One-time audit (verification) of Facebook Ads account
The service includes a comprehensive analysis of your Facebook Ads account – structure, campaign goals, targeting, creatives, naming. After drafting the audit, you receive an analysis of the current state of the campaigns and the account, recommendations and best practices to follow to improve your performance.
Creation of a Facebook Business ManagerCreation and customizcation of Facebook Business Manager required for Facebook advertising
Creating and customization of Facebook Business Manager includes: Facebook Ad Account, Facebook Pixel, Facebook Conversion API, Facebook Catalogue, Domains, Apps.
Building and setting up a Google Analytics v4 accountBuilding and setting up a Google Analytics v4 account with a complete e-commerce package
The service includes the creation, setup, and implementation of all standard online store conversion tracking goals previously discussed with you. It does not include creating custom settings
Drafting of a UTM template in Excel/Google SheetsCreation of UTM (Urchin Tracking Module) template in Excel/Google Sheets (links that track where the online store traffic is coming from)
The use of a UTM template for all marketing links contributes to the standardization and proper reporting of the results of the various marketing campaigns conducted for your e-store.
The audit includes a comprehensive analysis of the content published in your profiles on one of the social networks – Facebook, Instagram, TikTok, LinkedIn, etc. As a result of the analysis, you shall receive recommendations and good practices for the future development of social channels. The service is a compliment only for Bulgaria.
Automated Facebook Ads reportingBuilding an automated report for the performance of advertisements on Facebook Ads
The service includes the creation of an automated real-time report on the performance of advertisements. The price does not include the monthly subscription to a data transfer application.
$200
Free in case of an annual advertising contract
Free
Interactive dashboards for analysis via Looker StudioCreation of interactive dashboards for analysis using Looker Studio (Google Data Studio) (all data about the online store in one place)
The service includes the creation of an interactive dashboards for analysis in Looker Studio, which provides a quick and objective view of the entire business. This is a very good tool for analysis by Google All metrics are discussed and defined in advance with your participation.
$500
Free in case of an annual advertising contract
Free
One-time Google Ads account audit
The service includes a comprehensive analysis of your Google Ads account (with up to 10 active ad sets) - structure, campaign goals, targeting, creatives, naming. After drafting the audit, you receive an analysis of the current state of the campaigns and the account, as well as recommendations and best practices to follow to improve your performance.
Creation of a startup company profileCreation of a startup company profile in a social network together with vision and basic text
Service for creating a startup company profile on one of the social networks – Facebook, Instagram, TikTok, LinkedIn, etc., together with the preparation of a vision and basic text.
$200
Free in case of an annual advertising contract
Free
Creation of a professional company profileCreation of a professional company profile in a social network together with a vision and all necessary texts
Service for creation of a professional company profile on one of the social networks – Facebook, Instagram, TikTok, LinkedIn, etc. together with the preparation of a vision and texts for all the sections provided (biographical data, short and long description, services, etc.) .
$400
Free in case of an annual advertising contract
Free
Marketing services for paid direct PPC advertising* on Google and social networksApplies in cases where no package is selected for the service.* Paid advertising to increase sales of the type of payment per click (Pay Per Click)
Monthly posting calendar for Facebook and InstagramCreating a monthly posting calendar for Facebook and Instagram
The service includes creation of a posting calendar for social networks tailored to your specific needs. The price does not include the creation of texts and visions, but only the preparation of a timetable for their publication. A pre-developed marketing strategy is required.
Creation (graphic and test layout) of banners intended for PPC (paid) advertising on Facebook, Instagram, Google, LinkedIn, TikTok and others. Includes campaign setup, launch and monitoring. We will send you a draft of the banners first, and you will have the right to give two corrections for free. Subsequent banner adjustments are charged at 30% of the banner price. The price is for one social network. For each subsequent social network, $10/banner is paid for its resizing
Creation (graphic and test layout) of banners intended for PPC (paid) advertising on Facebook, Instagram, Google, LinkedIn, TikTok and others. Includes campaign setup, launch and monitoring. We will send you a draft of the banners first, and you will have the right to give two corrections for free. Subsequent banner adjustments are charged at 30% of the banner price. The price is for one social network. For each subsequent social network, $10/banner is paid for its resizing
Creation (graphic and test layout) of banners intended for PPC (paid) advertising on Facebook, Instagram, Google, LinkedIn, TikTok and others. Includes campaign setup, launch and monitoring. We will send you a draft of the banners first, and you will have the right to give two corrections for free. Subsequent banner adjustments are charged at 30% of the banner price. The price is for one social network. For each subsequent social network, $10/banner is paid for its resizing
Creation (graphic and test layout) of banners intended for PPC (paid) advertising on Facebook, Instagram, Google, LinkedIn, TikTok and others. Includes campaign setup, launch and monitoring. We will send you a draft of the banners first, and you will have the right to give two corrections for free. Subsequent banner adjustments are charged at 30% of the banner price. The price is for one social network. For each subsequent social network, $10/banner is paid for its resizing
Creation (graphic and test layout) of banners intended for PPC (paid) advertising on Facebook, Instagram, Google, LinkedIn, TikTok and others. Includes campaign setup, launch and monitoring. We will send you a draft of the banners first, and you will have the right to give two corrections for free. Subsequent banner adjustments are charged at 30% of the banner price. The price is for one social network. For each subsequent social network, $10/banner is paid for its resizing
Creation (graphic and test layout) of banners intended for PPC (paid) advertising on Facebook, Instagram, Google, LinkedIn, TikTok and others. Includes campaign setup, launch and monitoring. We will send you a draft of the banners first, and you will have the right to give two corrections for free. Subsequent banner adjustments are charged at 30% of the banner price. The price is for one social network. For each subsequent social network, $10/banner is paid for its resizing
Repeat advertising to users who have already visited the relevant campaign on the Internet. A service to remarket an ad campaign (usually the best performing one) at your request. When using packages based on an annual contract, remarketing of each campaign is carried out if the service is included in a package. The price of the service depends on the size of the advertising budget.
Second PPC (paid) advertising campaign for abroadRecreating an international PPC (paid) ad campaign with targeting changes included (targeting: Defining criteria for potential customers)
Service for creating a marketing campaign (advertisement) in a foreign language by the NEXT BASKET team. For foreign countries, it is strongly recommended to create a new campaign taking into account the specifics of the market.
One static product post inRunning one static product post on Google, Facebook and Instagram(Includes text, design and sizing for the various standards, release and test)
Preparation of an additional static post, including text, design and sizing for the various standards, for a social network of your choice.
Creation of banners for brand awarenessCreating and launching banners on Facebook and Instagram in order to create brand, product or service popularity (brand awareness)
Creation (graphic and test layout) of banners intended for PPC (paid) advertising on Facebook, Instagram, Google, LinkedIn, TikTok and others. Includes campaign setup, launch and monitoring. We will send you a draft of the banners first, and you will have the right to give two corrections for free. Subsequent banner adjustments are charged at 30% of the banner price. The price is for one social network. For each subsequent social network, $10/banner is paid for its resizing
One dynamic product post (HTML 5)One dynamic product post (HTML 5) on one display network; Includes text creation, design, release and test;Does not include sizing for different standards
Preparation of additional dynamic post including text, design and sizing for one standard. Dynamic HTML 5 banners are created for the specific media and cannot be duplicated.
One product video post on one social networkOne product video post on one social network created using phone photos or animation(includes text, capture, sizing for different standards, release and test)
Creation of an additional product video post with text, design and sizing according to the various standards for a social network of your choice. We will send you a draft of banners that you need to approve quickly. You can get one change for free in the vision or text of the video, the rest are paid
$150 /analysis$150 for one analysisFree with annual contract
Free
Fixed fees for managing paid advertising budgets (PPC)The management fee is a percentage of the Internet advertising spend
Minimum monthly management feeMinimum monthly management and commitment fee
The fee covers all initial and subsequent administrative costs. It is only required if the amount you pay to NEXT BASKET per month is lower than the amount of the minimum monthly fee. If you chose to work with packages, you do not pay a minimum monthly fee.
Management of monthly budgets up to $2,000.Management of monthly advertising budgets up to $2,000. (first semester/second semester)
This is a NEXT BASKET commission for managing advertising budgets. The advertised rate is charged on advertising spend across all Internet channels. It is mandatory, regardless of which digital advertising implementation option is used: Unit prices, Annual contract or Use packages.
Management of monthly budgets from $2,001 to $5,000.Management of monthly advertising budgets from $2,001 to $5,000 (first semester/second semester)
This is a NEXT BASKET commission for managing advertising budgets. The advertised rate is charged on advertising spend across all Internet channels. It is mandatory, regardless of which digital advertising implementation option is used: Unit prices, Annual contract or Use packages.
Management of monthly budgets from $5,001 to $10,000.Management of monthly advertising budgets from $5,001 to $10,000 (first semester/second semester)
This is a NEXT BASKET commission for managing advertising budgets. The advertised rate is charged on advertising spend across all Internet channels. It is mandatory, regardless of which digital advertising implementation option is used: Unit prices, Annual contract or Use packages.
Management of monthly budgets from $10,001 to $20,000.Management of monthly advertising budgets from $10,001 to $20,000 (first semester/second semester).
This is a NEXT BASKET commission for managing advertising budgets. The advertised rate is charged on advertising spend across all Internet channels. It is mandatory, regardless of which digital advertising implementation option is used: Unit prices, Annual contract or Use packages.
Management of monthly budgets over $20,001.Management of monthly advertising budgets over $20,001 (first semester/second semester)
This is a NEXT BASKET commission for managing advertising budgets. The advertised rate is charged on advertising spend across all Internet channels. It is mandatory, regardless of which digital advertising implementation option is used: Unit prices, Annual contract or Use packages.
Designing a separate brand page related to products and/or services. This page provides information about the specific brand and presents all the products/services offered by it. We recommend that you negotiate with the specific brand to pay for the creation of the brand page.
Creating a design for a landing page related to products and/or services. Landing pages can be temporary or permanent. They are used in order for the user to come across them when he clicks on an advertisement on the Internet.
Creating an animated video for the purpose of advertising a brand, product and/or service. Animated videos get more conversions (purchases) than static banners.
Unit pricesAdvertising in social networks to promote the brand or a specific product
Additional static popularity postOne additional static popularity post on a social network of your choice (includes text, design and sizing for the various standards)
One-time service of creating a static post for publication on a social network of your choice.
Additional popularity video postOne extra video post for popularity on a social network of your choice (includes text, design and sizing for the various standards)
A one-time service for creating a video post for publishing on a social network of your choice.
Creating a game for engagement and likesCreating a game for engagement, likes and fan growth(does not include fees for the game support program used)
A one-time service for creating a giveaway, customer attraction and engagement game. The price depends on the complexity of the game and the type of additional software used
Creation a poll on social networksCreating and conducting a poll on social networks.Analysis of results and tips to improve advertising results
A one-time service for sending a survey to end customers who are engaged with your business page on a given social network. Guaranteed to reach 1,000 users
Creation of a newsletter on a ready-made templateCreation of a newsletter on a ready-made template and sending it to a list of recipients submitted by you – end customers of the online store
Creating and sending an email newsletter to a list of contacts (email addresses) submitted by you.
$200
for free in case 8 newsletters are being published per month$200
Free for 8 monthly newsletters
$200
for free in case 8 newsletters are being published per month$200
Free for 8 monthly newsletters
Package of 2 monthly newslettersPackage of 2 monthly newsletters (no report included)
Preparation and release of newsletters to end customers of the online store.(The price does not include the creation of the template on the basis of which the newsletter was created.)
Package of 4 monthly newsletters with report includedPackage of 4 monthly newsletters with report included(no report included)
Preparation and release of newsletters to end customers of the online store.(The price does not include the creation of the template on the basis of which the newsletter was created.)
Package of 8 monthly newslettersPackage of 8 monthly newsletters (with report included)
Preparation and release of newsletters to end customers of the online store.(The price does not include the creation of the template on the basis of which the newsletter was created.)
$200$200 for free in case of an annual advertising contract
$200$200 for free in case of an annual advertising contract
Developing a page for targeted marketingMaking a page for target marketing in the online store
You can entrust NEXT BASKET with the creation of a target marketing page that aims to focus the end user's attention on a certain product or product category.
Are you aiming to supercharge your online store’s performance through best-in-class digital marketing strategies?
Look no further than NEXT BASKET’s ecommerce digital marketing offer.
Empower your online store’s success.
We’re your partners in navigating the dynamic world of internet marketing, ensuring your store’s online visibility, growth, profitability, and customer satisfaction.
Ecommerce Digital Marketing Strategies for Business Results
Elevate your online store’s potential with NEXT BASKET’s ecommerce online marketing and internet advertising solutions.
Our platform automates the entire process, enabling you to target audiences and promote your products across various digital channels.
The result? More online shoppers and more sales for your ecommerce brand.
Marketing strategy
Whether you’re an internet marketing specialist or a total newcomer, NEXT BASKET equips you with the tools to create and execute your marketing campaigns independently.
Need help with SEO services, content marketing, paid advertising, hyper-targeted marketing, or social media strategies?
Our experts can curate custom strategies tailored to your online business.
Organic search refers to the non-paid, organic results that search engines display based on their relevance to a user’s query.
SEO (search engine optimization) involves techniques and strategies to optimize websites and online stores, improving their visibility and ranking in search results to drive organic traffic.
Our platform’s built-in ecommerce SEO tools empower you to effortlessly propel your online store to Google’s top ranks.
If you’d rather focus on your business, NEXT BASKET’s digital marketing services can optimize your store for search engines, ensuring maximum visibility and profitability.
Content marketing
Engage customers with compelling content, drawing them to your online store, winning their trust, and encouraging them to take action.
Well-executed content marketing and paid media also earn favor with Google, boosting your store’s visibility and online sales without high advertising costs.
Social media marketing
According to a comprehensive analysis by Kepios, over half the global population is active on social media. DataReportal adds that people typically spend around two hours and 27 minutes each day using social platforms.
These statistics make a strong case for the vital role of digital marketing and social media advertising in the success of any profitable ecommerce company.
Leading the pack in terms of popularity are major social media platforms: Facebook, Instagram, TikTok, and Twitter.
Facebook and Instagram advertising
Social media marketing on Facebook is an art — from message crafting to building the perfect audience.
With varied advertising formats like text, video, and images, you can create captivating ads that resonate with your target audience, ensuring your brand stands out in a crowded online world.
Every Facebook advertisement is composed of these eight essential components:
Compelling visuals
Persuasive sales message
Precise audience targeting
Selection of advertising campaign type
Performance measurement
Remarketing strategy
Integration of social engagement
Continuous campaign improvement
When skillfully integrated, these elements ensure tangible outcomes: profitable advertising campaigns, an expanding audience, and a growing customer base for the online business.
Engaging posts are the lifeblood of effective social media advertising and overall ecommerce marketing strategies.
Crafted to attract, retain, and build trust among your audience, these posts foster discussions, drive inquiries, and convert curious visitors into loyal customers.
Piad search engine advertising
Secure prime spots on search engines like Google, YouTube, Bing, and Yahoo with data-driven strategies that include paid advertising.
Enjoy prominent visibility through ads labeled as “sponsored,” helping you connect with potential customers actively seeking your offerings.
Pay-per-click (PPC) ads like Bing and Google ads present potential customers with precisely what they’re seeking.
You increase click-through rates and sales by serving ads tailored to their searches, delivering a seamless experience that converts leads into customers.
Paid PPC advertising campaigns
With paid PPC advertising, you hit the bullseye by reaching customers searching for your specific products or services.
When customers input relevant keywords, our professionally crafted Google Ads or Microsoft Ads guide them directly to your products, increasing the likelihood of conversions and boosting your online store’s profits.
Our paid advertising strategies are all about conversion rate optimization, increasing your paid search ROI, and empowering your online business to thrive — whatever your ad spend.
TikTok advertising
Leverage TikTok’s billion-strong user base and influencer marketing opportunities with advertising formats like videos and branded hashtag challenges.
With precise audience targeting, you can increase the brand popularity and sales of your ecommerce business.
Let NEXT BASKET’s ecommerce marketing services and tools elevate your internet advertising game across all platforms.
Email marketing and newsletters
Harness the power of email marketing for promotions, abandoned cart recovery, and brand building for your ecommerce website.
Grow your email list and send impactful offers using NEXT BASKET’s tools, or let our expert copywriters handle it while you focus on orders and new promotions.
NEXT BASKET’s tailored marketing mix delivers the ultimate sales boost for ecommerce businesses.
Our all-inclusive approach guarantees your online store’s maximum sales potential. It begins with ecommerce marketing strategies and organic SEO and includes elements like content and paid campaigns in Google, Bing, Facebook, Instagram, TikTok, and more.
Frequently Asked Questions
What is digital marketing?
Digital marketing uses online channels to promote products and services, connecting online businesses with potential customers in the digital world.
How do I make money from digital marketing?
By employing various online platforms, a smart ecommerce marketing strategy enhances brand visibility, attracts leads, converts them into paying customers, and ultimately drives more sales.
How does digital marketing help ecommerce companies stand out?
Digital marketing optimizes your online presence, utilizing ecommerce SEO strategies and social media advertising to increase brand awareness, attract potential customers, and create a strong online reputation.
Can I choose specific platforms for my digital marketing campaigns?
Absolutely! You can select platforms based on your target audience‘s preferences and behaviors. NEXT BASKET’s digital marketing services let you tailor your online campaigns to specific platforms, optimizing your reach and impact.
Do I need an ecommerce marketing agency?
A good ecommerce marketing company can make all the difference for your brand online, especially if you lack experience or expertise. When partnering with NEXT BASKET, you won’t be needing an external ecommerce digital marketing agency, as our professional team can handle all the marketing activities of your ecommerce store.
