Your Brief Domain Selection Guide with NEXT BASKET

If you want to develop your own online business through an e-commerce website, choosing a domain name is crucial for its success.

What is a domain? 

Every web page has its IP address, which is a combination of numbers. Remembering this sequence of numbers would be challenging for anyone, so domains come to the rescue. 

A domain is a short name associated with your business that replaces this IP address and simplifies access. In other words, it is a textual unit connected to the IP address that users use to access the website. 

The domain is the name or address of the site, typed by users into a web browser to reach it and its content.

Through the domain name, your users can also find your site (e-shop) through a keyword search query in search engines.

Criteria for a suitable domain 

When choosing a domain for your website, consider the following main requirements:

• Brevity: Essential for easy recall by potential customers of your online store.
• Originality: A mandatory condition for domain registration. It’s advisable not to be too similar to another domain, as this can confuse users.
• Association with the brand or industry: The best domain name aligns closely with the company name or the economic sector in which the business operates.

What should the domain extension be?

There are many options for how your website’s domain should end:

• The most popular (and sought-after) extension is .com. For instance, if you have a shoe online store and your domain is www.name.com, while a competitor’s is www.name.net, your site is much more likely to be discovered first.
• When creating an e-commerce site, it’s best to reserve your name in multiple extensions – .com, .net, .bg, .eu, .shop, etc. This minimizes the chance of a competing business buying a domain similar to yours but with a different extension.
• National extensions showing the site’s origin are also preferable. Of course, this isn’t mandatory.
• Domain extensions related to your activity can also work wonders. For an online store, the extension .shop, for instance, is very appropriate.

If you need assistance choosing a domain name for your business, don’t hesitate to contact the NEXT BASKET team!